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This DSB report asserts that effective strategic communication, coordinated and executed in association with all aspects of national capacity, can help to prevent and limit conflicts and greatly enhance responses to global challenges that threaten U.S. interests and values.
Excerpt: Strategic communication is an integrated process that includes the development, implementation, assessment, and evolution of public actions and messages in support of policies, interests, and long-term goals. This challenging, senior-level management responsibility spans
complex organizational capabilities, broad geographies, diverse audiences, collaborative partnerships, and timeframes. In successful strategic communication, "actions" are often the most authentic "messages." Strategic communication differs from public relations and public affairs. It includes but goes beyond media affairs and short-term news streams to focus on mid-range and long-term objectives that require multi-disciplinary capabilities, engagement in a dialogue of ideas, and durable partnerships with civil society organizations.