Culture and Foreign Policy

Analysis Brief

China's Soft Seduction

While U.S. cultural exports, from Hollywood movies to books to fashion and soft drinks, exercise a dominant influence in the world marketplace, experts say America's "soft power" is declining. That creates opportunities for China.

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Backgrounder

China's Soft Power Initiative

Author: Esther Pan

China is expanding its use of cultural, educational, and diplomatic tools to increase its appeal across the world. The move comes as U.S. cultural influence slips and some say the United States may be losing its "soft power," or ability to gain influence through non-coercive means.

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