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The Bush administration may dismiss the relevance of soft power, but it does so at great peril. Success in the war on terrorism depends on Washington's capacity to persuade others without force, and that capacity is in dangerous decline.
Author: Joseph S. Nye, Jr., Distinguished Service Professor, John F. Kennedy School of Government, Harvard University
May/June 2004
Foreign Affairs
The Bush administration may dismiss the relevance of soft power, but it does so at great peril. Success in the war on terrorism depends on Washington's capacity to persuade others without force, and that capacity is in dangerous decline.
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