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January 1, 2007
Excerpt:
The pace of change has accelerated.
In the last year, the trends reshaping journalism didn’t just quicken, they seemed to be nearing a pivot point.
On Madison Avenue, talk has turned to whether the business model that has financed the news for more than a century — product advertising — still fits the way people consume media.
With audiences splintering across ever more platforms, nearly every metric for measuring audience is now under challenge as either flawed or obsolete — from circulation in print, to ratings in TV, to page views and unique visitors online.
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