Frank Cilluffo and Daniel Kimmage examine the difficulties in countering al-Qaeda's grip on the jihadi narrative.
Excerpt: You've probably never heard of Badr Mish'al al-Harbi, but to many, he's a hero. The star of a June 2008 Internet video called "The State of Islam [Shall] Endure," Harbi appeared under the nom de guerre Abu Omar al-Kuwaiti to sing the praises of martyrdom. Two months earlier, the Kuwaiti newspaper Al-Qabas had profiled him, describing the young man as brave and pious. Today, there are 2,000 Google Arabic hits for his pseudonym.