The 2010 edition of this annual report from the U.S. Office of the Trade Representative states,
"In 2010, American exports will be critical to the creation and support of new American jobs.
Accordingly, President Obama has set a goal of doubling U.S. exports in the next five years Ė an increase that will support 2 million additional jobs in America. Smart trade policies will play an important role in helping to meet the Presidentís goals as part of the new National Export Initiative.
As part of our daily focus on spurring economic growth and putting Americans back to work, the Administration began several months ago to craft a comprehensive plan for reaching the Presidentís goal of increasing exports over the next five years. Key cabinet agency officials including the United States Trade Representative and the Secretary of Commerce, along with the Council of Economic Advisers, the National Economic Council, and the National Security Council carefully analyzed growth trends in the world economy and policies the Administration could pursue to help improve U.S. export performance over the 2009-2014 period.
The Presidentís National Export Initiative includes a newly created Export Promotion Cabinet, an enhancement of funding for key export promotion programs, the mobilization of government officials to engage in export advocacy activities, the launch of export tools for small- and medium-sized businesses, the reduction in barriers to trade, and the opening of new markets."