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Report to the President on the National Export Initiative, September 2010

Published September 16, 2010

The White House released this report to the president on September 16, 2010, one day in advance of Obama's meeting regarding the Export Council. The International Trade Representatives state-by-state reports provide updated information on how international trade affects the 50 states' economic infrastructures.

The report was "developed by the Export Promotion Cabinet, which includes the Secretaries of Commerce, State, Treasury, Agriculture and Labor and the heads of all the trade-related government agencies" and "provides an overview of the progress of the NEI and lays out a plan for reaching the President's goals of doubling U.S. exports in five years to support several million new jobs."

The report's key recommendations are:

"Small and Medium-Sized Enterprises (SMEs): a National Outreach Campaign led by the SBA and other Trade Promotion Coordinating Committee (TPCC) agencies to raise awareness of export opportunities and government export assistance for U.S. small and midsize companies (p. 25); a re-launch of, the Government's export internet portal, with new export training opportunities to help companies learn how they can begin selling their products overseas or break into new markets if they're already exporting (p. 26).

Federal Export Assistance: bring more international buyers to U.S. trade shows and encourage more U.S. companies to participate in major international trade shows (pp. 30-31). For the first time, implement a government-wide export promotion strategy for six newly designated "next tier" markets (Colombia, Indonesia, Saudi Arabia, South Africa, Turkey and Vietnam) (p. 34).

Trade Missions: substantially increase the number of trade missions abroad, particularly those led by senior U.S. Government officials (p. 35), and foreign buyer trade missions to the United States (p. 36).

Commercial Advocacy: level the playing field for companies bidding on projects abroad through improved coordination among government export promotion programs; formalize a path to escalate, for the first time ever, critical advocacy projects for direct White House and National Economic Council involvement where necessary (p. 38).

Increasing Export Credit: extend more export credit through existing trade finance agencies, increase awareness of credit products, focus on SMEs and companies from underserved sectors of the U.S. economy, expand the eligibility criteria for SME export finance lending, and streamline the application and review process for SME exporters (pp. 40, 41, 43)."

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