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The Kansas City Star: Google's High-Speed Gamble in KC

Author: Scott Canon
December 10, 2011


Scott Canon questions whether Google Inc.'s investment in Kansas City high-speed Internet can be a successful business model.

Let's settle one thing up front: Google Inc.'s plan to build a far faster Internet for our homes could be, as the kids say, an epic fail.

It's easy enough to see why the global Internet company would want to juice Kansas City's Web surfing with a little rocket fuel. The faster the Internet — even measured in fragments of a second — the more time people spend online. That means Google sells more ads.

It's less clear that Google can make a business — an entirely new business for the search giant — out of a trucks-and-trenches job that even cable and telephone companies shy from.

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