Significant developments in tobacco control are on the horizon in the United States. This year, the U.S. Food and Drug Administration proposed bans on menthol cigarettes and flavored cigars and suggested regulations restricting nicotine content in tobacco products. These U.S. policies could have profound implications for public health and racial equity and could set a new international standard for nicotine content regulation for other nations to follow. Our speakers, Dr. Brian A. King from the Center for Tobacco Products at the U.S. Food and Drug Administration, and Dr. Jennifer Lee from the Department of Tobacco Control at the New York State Department of Health, discuss the proposed U.S. regulations and their potential implications for public health and racial equity in the United States and abroad.